The itc echoupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with echouupal. Productservice itcs echoupal initiative is taking the choupal one step further by. Sivakumar could look back on 18 years as chief executive of itc internationals agriculture business division with satisfaction and one major point of pride. In this context, private initiatives in indian agriculture that promote productivity and. This initiative has enabled farmers from over 40,000 villages to make better choices and offered insights on better farm practices. The echoupal which attracted global attention is a supply chain. The e choupal which attracted global attention is a supply chain. The mode of operation especially, soybean farming, has remained unchanged since their early ancestors. The echoupal is a unique webbased initiative of itc limited a large multi business conglomerate in india offering farmers required information, products and services they need to enhance farm productivity, improve farmgate price realizations and cut transaction costs. Itc working to strengthen its backend for next level echoupal initiative. It for change case study echoupal an initiative of itc. Itc e choupal initiative 01 nov 0800 free download as powerpoint presentation.
Chapter 3 effects of it on strategy and competition. This initiative has enabled farmers from over 40, the echoupal is a unique webbased initiative of itc limited, offering farmers required information, products, and services they need. Along with unchanged practice, most of indias farmers are illiterate and live in remote villages. Although itc is extremely profitable and one of the most respected companies in the world, they do face margin issues within their international business division ibd. Discover our other sites an actionoriented ee of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. E choupal case study pdf case study on itc echoupal. An introduction, 1 stake holder analysis comparison of itc s supply chain of soya bean before echoupal initiative. The itc echoupal initiative case analysis by group 7 raghav singla our work approach activities regions. As part of the echoupal initiative forward, itc has also launched a programme baareh mahine hariyali focussed on helping farmers multiply their incomes by maximising farm utilisation over 12. Discover our other sites an actionoriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future.
The farmer and sanchalak are free to use the echoupal and develop. Lintas media arm, e choupal join to launch bharat barometer blonnet. Bowonder, vinay gupta and amit singh abstract ict has potential to make significant inroads in a traditional agrarian economy like india. Jun 21, 2019 the case also describes the benefits that the company derived out of the echoupal initiative and provides information regarding itcs future plans to make optimum use of the network. Sanchalak lead farmer who received basic it training, served as the liaison between itc and the famers. Everything changed for singh in when the diversified conglomerate itc introduced an echoupal to his village. The case also describes the benefits that the company derived out of the echoupal initiative and provides information regarding itcs future plans to make optimum use of the network. The echoupal initiative case solution, an international company in the agricultural business checks his sevenyearold it initiative among rural indian farmers. Subscribe to this free journal for more curated articles on this topic. A case study on rural marketing initiative management case prof. The itc echoupal initiative case analysis by group 7. The echoupal initiative case solution and analysis, hbr case. A success story itc e choupal is a continuously evolving platform, embracing new products, technologies and services in tune with the changing needs of rural india, serving agricultural communities as both producers and consumers.
The echoupal system has also catalyzed rural transformation that is helping to. Itc echoupal case study pdf beginning in, itc set up a network of ict kiosks around the country, called echoupal an open meeting place in a village. The success of echoupal has heralded a new era in the indian agrosector. Scribd is the worlds largest social reading and publishing site. E choupal is an initiative of itc limited, india, to link directly with rural farmers via the internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns. Itc echaupal contributerssaumya,kiran,musharaf,amrit,dipti,shitanshu. Developing a rural market ehub the case study of echoupal experience of itc b. Industrial enterprises serve as the basic support for the ebusiness implementation. What connects a corporate giant, farmers and we the consumer. The itc e choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with e chouupal. Itcs echoupal initiative began by deploying technology to reengineer.
This initiative has enabled farmers from over 40, close to two decades after its launch, e choupal, a wellrecognised ruraldigital infrastructure network of itc ltd, the fmcg, hotels. We close the chapter with a discussion on how itcs echoupal is. Apr 05, 2020 what connects a corporate giant, farmers and we the consumer. Further, a growth in rural incomes by itc initiative will also set free the. The e choupal initiative whereby a choupal is equipped with a computer and internet connectivity is the brainchild of a large agricultural processing company in india, the indian tobacco company. Incorporated new supply chain into already existing of the choupal by placing the echoupal kiosks in lead farmers homes. It still employs more than 58% of population and accounts for 15 % of the gdp. The mobile application has been developed by itc infotech, a whollyowned subsidiary of itc limited.
It produces 23% of gdp, feeds a billion people, and employs 66% of the. The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers. Agriculture being the backbone of indian economy which produces 23% of gdp and employs 66% of workforce, needs an effective and efficient distribution system to catch up with the pace of development of economy. Check out our top free essays on itc s motivation for creating the echoupal to help you write your own essay. Has plans to expand into uttar pradesh and maharashtra. Figures supplied by the national credit regulator revealed that in 2014, only around one million of the 22,8million credit active consumers in the. Free essays on itc s motivation for creating the echoupal.
Itc holds out mall hope for villagers the telegraph. The credit, according to singh, goes to higher quality seeds, inputs and farming methods he has been able to adapt with access to timely information on weather conductions, prices across different local markets and services from the e. We use cookies to offer you a better experience, personalize content, tailor advertising, provide social media features, and better understand the use of our services. Abstract in hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place. Get your free credit report fewer than 5% of south african consumers make use of the legislation which entitles them to obtain their credit report free of charge from every credit bureau every year. The e choupal is a unique webbased initiative of itc limited a large multi business conglomerate in india offering farmers required information, products and services they need to enhance farm productivity, improve farmgate price realizations and cut transaction costs.
Itc echoupal analysis sustainability business model scribd. Jun 27, 2019 to the uninitiated, an itc e choupal is an internet e choupzl in the home of a fellow villager. Itc echoupal rural indias largest internetbased intervention. The itc echoupal ict is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. Itc convinced the government of the potential benefits to the farmers and the economy. Matt trowbridge, sai krishna reddy rangu, sai vineela srungarapu, sravya vasireddy mba 610 dr. It is always assumed that conducting ebusiness requires communication infrastructure and some amount of computer knowledge. They are generally located within walking distance or a 5km radius. They see the echoupal as the new age cooperative for all practical purposes. Choupal pradarshan khet csr initiative through itc echoupal 53.
The echoupal initiative whereby a choupal is equipped with a. What was itcs motivation for creating the echoupal. Jan 04, 2018 what connects a corporate giant, farmers and we the consumer. Itc echoupal initiative case solution, itc echoupal initiative case analysis, itc echoupal initiative case study solution, soybean farmers in india have traditionally sold their products through the inefficient and often unfair physical markets mandi. The impact of itc e choupal initiative will be more effective if takes care of these few. Itc echoupal ppt final free download as powerpoint presentation. A success story itc echoupal is a continuously evolving platform, embracing new products, technologies and services in tune with the changing needs of rural india, serving agricultural communities as both producers and consumers. The largest internetbased intervention in rural india, echoupal has grown into an ecosystem of services that addresses diverse rural needs, from agriextension and other farmrelated offerings to retail avenues to insurance and healthcare. They see the e choupal as the new age cooperative for all practical purposes. Jul 12, 2019 there is a strategic element to this initiative. Itc echoupal initiative case solution,itc echoupal initiative case analysis, itc echoupal initiative case study solution, soybean farmers in india have traditionally sold their products through the inefficient and often unfair physical markets mandi. Echoupal is an initiative of itcindian tobacco company limited a. Itc conducts initial computer literacy training for the sanchalak and organises free longterm technical support. Lintas media arm, echoupal join to launch bharat barometer blonnet.
Discusses the achievement, opportunities, and challenges of the managers of the new supply chain. Rajesh panda deputy director, associate professor, sibm, pune email. As indias kissan company, itc has taken care to involve farmers in the designing and management of the entire e choupal initiative. As indias kissan company, itc has taken care to involve farmers in the designing and management of the entire echoupal initiative. These are very wrong assumptions and a quiet digital revolution is reshaping the lives of the. The largest internetbased intervention in rural india, e choupal has grown into an ecosystem of services that addresses diverse rural needs, from agriextension and other farmrelated offerings to retail avenues to insurance and healthcare. The echoupal initiative case solution and analysis, hbs case. Developing a rural market ehub the case study of echoupal. Write an 810 page paper,i am interested in your thoughts on the issues brought forth in the case. To the uninitiated, an itc echoupal is an internet echoupzl in the home of a fellow villager. The echoupal has provided the services that increase efficiency of all stakeholders along the value chain. Itc echoupal initiative overview key issues of case itc is an indian based company made up of many different divisions including tobacco, paperboard, retail, hospitality and food.
The weighing too was manual and farmers often complained of. Echoupal is an initiative of itc limited, india, to link directly with rural farmers via the internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns. The itc echoupal initiative indias agricultural sector in the 1990s can be characterized as fragmented with a fragile infrastructure. It also examined the role of ict and government policies in this context. Indian agrosector has been exploiting the benefits to ict. This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. While there is no single right answer, wrong answers can come from failing to use tenable assumptions in your arguments and failing to make a convincing case for your position. Itc echoupal initiative case solution and analysis, hbr case. The echoupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a large. The echoupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a. This initiative has enabled farmers from over 40, close to two decades after its launch, echoupal, a wellrecognised ruraldigital infrastructure network of itc ltd, the fmcg, hotels. The echoupal initiative aimed at networking the villages via the internet and.
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